When we design websites, we like to make it outstanding. Now not going by any complex segregation we can say typically there is one type of website that does not directly sells products or the services to the visitors/customers and that is called “business to business” (b2b) website. Here we are concerned about the b2b website design. While with a simple business website you try to impress any visitor a b2b website targets business houses only. So in designing b2b websites there has to be some special approach to entice people who prioritize profits. In b2b website design the visual and interactive approach has to be balanced, the offers has to be highly clear, dedicated product or service page is must and lastly the website has to be highly functional.
Now let us have a little brief on some of the features of b2b website design that really works for the business houses for sure:
- Best of offers should be given priority: In every business to business website it is very much essential that the potential customers find out why they should come to a business relation with you . You have to showcase your top services or products at one-shot, otherwise business persons or representatives would go to other sites. They feel they have no time to find anything but to be shown. So in b2b website designing the designers care to keep ample scope to showcase the offers given by any business.
- Dedicated product/service page: You may be thinking that in every website that sells any product or the service there is product page! But in b2b website designing products page is given special care as in these types of websites the potential customers first jump on the product or the service page. So it is very natural that the display of products or the services in these pages have to be catchy and compact to let the visitors understand what you sell. These pages have to be of an inclusive nature in containing all the products and information related to those.
- Scope to present slim & trim web copy: In business to business websites there is hardly any chance of indulgence in any sort of entertaining matters! So while thinking of b2b website designing both the website owner and the designer has to keep in mind the slim, trim and compact product or service description copy. Businessmen do not have much time to read “short story” type copy. They would seek for “cream” the gist. So content development has an important role in b2b website designing.
- The fast & easy functionalities: Every website has to have good functionality to make it user-friendly. Nothing differs in the case of the b2b website designing. Rather in these types of websites the functionalities have to be more fast and easy as businessmen always “run out of time”. It is better to avoid the heavy work of flash or other time-consuming animations in any part of the website.
The above points are just a few features needed to be present in any business 2 business website. Apparently the tips may look very common but the fact says that for the lack of knowledge or care from designers or the business, houses the b2b sites do not consist of all the above features strongly. While some care on the secure transaction part others look at fantastic representation of the products! But for the successful b2b website designing the above features with others not mentioned here (for example- plain color combinations, social media integration etc.) have to be integrated. In all these you need to take the help of the expert designers and the developers. So will you go for just any normal website designing when the matter is business to business? Hopefully not!
Since the recognition of the importance of a visual identity is increasing, many companies seeking a new website design to increase business leads often get so caught up in the designs that they tend to forget the importance of the content of their website. Both the design and the content of your website are extremely important and work together to generate and nurture client leads.
The website design will make the company stand out and differentiate from similar companies. It will also create an overall feeling that the client or potential lead can relate to and connect with. Often, companies want to portray a warm, welcome feeling but imply a professional, established feel as well.
The content is the reason the client or lead visits the website initially, for information on what your company does and how it is unique. The content, if written well and aligned properly with your company’s capabilities, will not only generate new leads, but will keep clients long term by establishes a trusting relationship.
So how can you ensure that you generate content best suited for your company, as well as a visually effective website design? The answer lies in a content generation strategy. Content generation strategy is the planning and coordination that goes into coming up with effective copy for your website that fits well within the design process and ultimately, the final website design. This process varies from one design firm to the next.