Casual online gaming is big business. In recent years, browser games have become more and more popular F95zone , with a much wider demographic than ever before. If you’re a Flash or Flex developer then you’re ideally positioned to take advantage of this. However, even if you’re not a developer, be carefully outsourcing the development of games, or by licensing game source code, you have use browser games as a lucrative income source.
In the early days of browser games, they were all about simply driving traffic. In fact, the biggest attraction of Flash games for most developers or site owners today is still their ability to drive large amounts of traffic. A new hot game gets emailed to friends, posted on blogs and MySpace, talked about on Facebook, Twittered, Digged, Stumbled and generally spread around the Internet.
This “viral effect” means that within a very short time of releasing a new game, the site hosting it can expect a great deluge of traffic. If properly set up, even older generic games can have a significant effect on the traffic to a site. This can be compounded by making the game easy to share, by offering cut and paste embed code, social bookmarking buttons, and “tell a friend! Forms.
Traffic is all well and good, but how do you monetise it? If you’re a business owner then you already know the value of getting visitors to your site, to sell more products or simply to promote your brand. If you’re a developer however there are a number of different solutions.
The simplest way to make money from a game is to sell it, not to the players, but to another site owner. Many businesses will pay considerable money for exclusive or rebranded games which they can offer to their visitors and customers.
An alternative to selling a game, is a sponsorship deal. Sponsorship usually comes from one of the big gaming portals, such as Kongregate or AddictingGames. They will pay the developer for having their logo embedded into the game, and a sponsorship deal not only generates immediate revenue, but often massively increased exposure as the sponsoring site will promote the game.
Monetizing the game through your own site can be as simple as placing AdSense adverts or banner ads on the page. Traditionally AdSense has performed weakly on games sites due to the lack of keyword rich text, but by carefully structuring the page it’s possible to get a reasonable CTR.
Finally, in-game adverts are now available from a number of advertising networks, most notably Mochiads. Not only are you paid for adverts shown within your game (normally as the game is loaded) but the network also distributes the game for you, giving you increased exposure and therefore increasing your potential profits. Recently, several of these networks have also added in-game micro-payments which are a new but potentially very lucrative form of revenue.