Reaching Physicians Via Email – A Media Buyer’s Guide

Email has upended traditional media-buying practices by presenting a new medium with unique purchasing considerations. Office-based physicians are busy and typically inaccessible, so it’s crucial that the elements of email communication, including physician email addresses, composition, design and timing, are carefully considered to maximize results GoDaddy email login .

Unlike other forms of media such as print and television, email has the ability to narrowly target all types of physicians in any quantity. Some considerations to address when purchasing physician lists are:

Narrow Your Audience. Email marketing has the advantage of directly targeting specific physician audiences with no unwanted contacts included. You can target physicians very narrowly-by specialty, practice size, hospital affiliation, patient volume, geography or gender. For example, if you only want to market to physician offices with a daily patient volume of 20 or less, you can select and purchase that specific audience.

Name Quality. The quality of the actual email addresses must also be considered. Are they business-domain emails with doctor’s names like jsmith at docoffice dot com or generic emails like info at docoffice dot com? Reaching an actual practitioner is ideal so general mailbox addresses won’t be as effective or valuable as those with names. Non-business-domain emails, such as Yahoo, Hotmail and Gmail addresses, are also available. Depending on your service, you may or may not consider using these addresses. They are generally ineffective.

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