The Restaurant business is set for a revolution in technology but could there be looming problems?
Having new technology like mobile phone ordering and tracking, ordering kiosks, custom mobile apps, table location using cell phones, online only ordering and a host of other technologies designed specifically for improving the customer experience sounds like a great idea… but are they?
The rise and rise of the restaurant and eatery since 2007 is wonderful and everyone loves to eat in them. But there are a substantial number of potential customers that cannot use those technologies no matter how they try Trizetto login . And it’s not really their fault!
There is no doubt that technology can improve customers experience. There is a substantial percentage of customers that are not at all savvy with using technology and that is a problem. Consider that the value of fast food restaurants in the UK in 2017 for fast food including takeaways alone was a massive £5.1 Billion but adding up across the whole sector to over £14 Billion and even what seems to be smaller percentages of potential customers adds up to massive loss of business.
While 56% of consumers between the age of 45-64 do use technology in restaurants that leaves a massive 44% of that age group that do not use technology. Indeed, for the USA around 65% of customers over 55 prefer to be served by waiting staff.
Careful consideration of how and where technology is used to improve customer experience is a key consideration for its success, after all who wants to ignore up to 44% of customers because the technology was less than perfect? Remember that the National Restaurant Association says that the number one feature cited by ‘baby boomers’ was a loyalty and rewards program so integrating that in to customer experience technology creates a win/win situation when enticing that sector of customer in to your restaurant or business.
It is noted that in the UK the government has provided national statistics about personal wealth by age where the average liquid wealth was at its highest between age 55 to 64 so it makes a great deal of sense where technology could be introduced as a customer interface that the technology itself does not turn away the wealthiest people with disposable income in UK from any restaurant or business.
Having a focus towards mobile phone ordering is fine for the younger generations, but most readers will know friends over 55 that struggle daily with their cell phone. Deloitte suggest that there has been a substantial increase of smart phone users over 55 between 2012 and 2017 by as much as 71% change but that certainly is no real reflection of how many of those over 55’s use the phone for smart apps. In fact, Deloitte estimates that at least 1 out of 4 consumers aged 55+ who own smartphones have never downloaded a single app. With that level of app use in the 55+ age group those problems for restaurant technology currently remain high on the agenda but seem largely unaddressed by developers and most often ignored by restaurant operators.
Some basic premises – often fashioned by leaders and supported by the led – exercise the collective conscience of the led in so far as they stimulate a willed development. The development is usually superior but not necessarily civilized. The premises in question are of this form: “Our level of technological advancement is second to none. Upon reaching this level, we also have to prepare our society for peace, and to guarantee the peace, technology must be revised to foster the policy of war.” Technological advancement that is pushed in this direction sets a dangerous precedent for other societies that fear a threat to their respective sovereignties. They are pushed to also foster a war technology.
In the domain of civilization, this mode of development is not praiseworthy, nor is it morally justifiable. Since it is not morally justifiable, it is socially irresponsible. An inspection of the premises will reveal that it is the last one that poses a problem. The last premise is the conclusion of two preceding premises but is not in any way logically deduced. What it shows is a passionately deduced conclusion, and being so, it fails to be reckoned as a conclusion from a rationally prepared mind, at least at the time at which it was deduced.
A society that advances according to the above presuppositions – and especially according to the illogical conclusion – has transmitted the psyche of non-negotiable superiority to its people. All along, the power of passion dictates the pace of human conduct. Whether in constructive engagements or willed partnerships, the principle of equality fails to work precisely because of the superiority syndrome that grips the leader and the led. And a different society that refuses to share in the collective sensibilities or passion of such society has, by the expected logic, become a potential or actual enemy and faces confrontation on all possible fronts.
Most of what we learn about the present world, of course, via the media, is dominated by state-of-the-art technology. Societies that have the most of such technology are also, time and again, claimed to be the most advanced. It is not only their advancement that lifts them to the pinnacle of power, superiority, and fame. They can also use technology to simplify and move forward an understanding of life and nature in a different direction, a direction that tends to eliminate, as much as possible, a prior connection between life and nature that was, in many respects, mystical and unsafe. This last point does not necessarily mean that technological advancement is a mark of a superior civilization.