The term blog, a combination of the words web and log, is a somewhat informal term for a website or section of a website containing frequently updated content, similar to a news feed. Personal blogs may be kept like a journal, while many professional blogs are written to keep readers up to date on the latest news in a certain industry or to give regular tips about something. Another purpose blogs are being increasingly used for is search engine optimization (SEO). Blogs are one of many SEO secrets that boost traffic to your website. If you are trying to create a Network Marketing website a blog would be the way to go.
How do blogs increase traffic? The aim of SEO is to boost how relevant you website appears to search engines for a particular phrase, or keyword https://arsprojecta.com/. A blog focusing on one particular subject will have relevant keywords throughout its posts, showing the search engines your website is focused on that topic. For instance, if you sold t-shirts, your blog might have posts on different t-shirt fabrics, various ink and printing processes, and the best way to design content for the t-shirts. The word t-shirts, along with related words, such as screen printing and fashion, would appear over and over in the blog, making it easy for an automated search engine to recognize your blog’s relevance to the term t-shirts. This means that when a person searches for t-shirts, you website would appear high on the list of results. Websites at the top of a search results page tend to get the most visitors, which can mean more business for an e-commerce website.
Blogs also provide interesting content, and give visitors another reason to come to your website. If you’re selling a product, chances are people mostly check out your site when they’re looking to buy something specific. A blog entices them to spend more time on your website reading and learning, and it creates more chances for you to sell products.
‘I’ve just had a new website built for our care home, so that’s me ready for anyone looking for a care home online- right?
Wrong. Very wrong. With almost 80% of enquirers now going straight to the internet, you have to make sure that your ‘online presence’ encompasses far more than just a basic website which never gets updated, and instead start using the internet to really sell your care home to the best of your ability.
There is one simple phrase that you have to remember when it comes to the internet, ‘content is king’. Google, and increasingly so by the second, finds the very latest and most up-to-date information to display to people searching for care homes, and if you are not keeping information up to date, then you will slip down the Google rankings quicker than a fireman down a pole.
The ideal scenario when it comes to your online presence is to have a website with a ‘blog’ or news section which you can update regularly with news, both from the care sector and from your care home. This can then be linked into a Facebook page, Twitter account, YouTube and your LinkedIn page.
It might sound a bit exhausting but once established, it is not difficult to interlink these accounts so that when you post something onto your blog, it will also send out a ‘tweet’ to notify your followers that you have updated news, which can also be posted on your Facebook page, etc, etc.
You might wonder what news you would update these services with, but just think about everything that goes on in your home on a daily basis. The birthday parties, changing colours of the gardens throughout the seasons, events in the home, keeping people updated on stories relating to care funding etc; there really is no end to the amount of information that you could be using to promote your home.